Why GEN

There are so many organizations working with ecotourism, sustainable and responsible tourism. Do we really need another one?

Yes, we do. Most organizations focus on sustainability in tourism nowadays and have abandoned the mothership of ecotourism.

What is missing in our view, with 300 years of experience in the practice of ecotourism, is a network that can link these experiences from all over the world together, with particular focus on getting results, sharing practical knowledge and avoiding the well-known mistakes.

Blue eared kingfisher – Borneo
Photographer: Sukau Rainforest Lodge